Souvenir

Souvenir is a serif typeface designed in 1914 by Morris Fuller Benton for American Type Founders. It was loosely based on Schelter-Antiqua and Schelter-Kursiv, a 1905 Art Nouveau type issued by the J.G. Schelter & Giesecke foundry in Leipzig. It has a much softer appearance than other old style faces, with a generally light look, rounded serifs, and very little contrast between thick and thin strokes. Like Cheltenham, it shows the influence of the Arts and Crafts Movement without belonging to a specific historical style. A 1970s redesign by Ed Benguiat, adding extra styles and an italic, became far more popular than the initial release, and is the source of most versions sold today. At the time of its issue it achieved only a moderate popularity but was known as "the printer's friend" because of its forgiving qualities on press.

From the Wikipedia article “Souvenir (typeface)”, licensed under CC BY-SA 4.0.

Serif typefaces like this are the traditional choice for book body text: the serifs guide the eye along the line in long passages. Set novels at 10.5–12 pt with 125–140% leading.

Commercial typefaces require a licence that covers embedding in PDFs and ebooks; check the foundry's licence before you publish.