Times New Roman

Times New Roman is a serif typeface commissioned for use by the British newspaper The Times in 1931. It has become one of the most popular typefaces of all time and is installed on most personal computers. The typeface was conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in The Times's advertising department. Asked to advise on a redesign, Morison recommended that The Times change their body text typeface from a spindly nineteenth-century face to a more robust, solid design, returning to traditions of printing from the eighteenth century and before. This matched a common trend in printing tastes of the period. Morison proposed an older Monotype typeface named Plantin as a basis for the design, and Times New Roman mostly matches Plantin's dimensions.

From the Wikipedia article “Times New Roman”, licensed under CC BY-SA 4.0.

Serif typefaces like this are the traditional choice for book body text: the serifs guide the eye along the line in long passages. Set novels at 10.5–12 pt with 125–140% leading.

Commercial typefaces require a licence that covers embedding in PDFs and ebooks; check the foundry's licence before you publish.