News Gothic

News Gothic is a sans-serif typeface designed by Morris Fuller Benton and released in 1908 by his employer American Type Founders (ATF). The typeface is similar in proportion and structure to Franklin Gothic, also designed by Benton, but lighter. News Gothic, like other Benton sans serif typefaces, follows the grotesque model, resembling serif text faces of the period, with a double-story lower-case "a" and "g". Also distinctive are the blunt terminus at the apex of the lowercase "t", and the location of the tail of the uppercase "Q" completely outside the bowl. The letterforms are compact, and descenders are shallow. The typeface differs from other grotesque sans-serifs in its rather light weight and open letterforms, contributing to a less severe, humanist tone of voice.

From the Wikipedia article “News Gothic”, licensed under CC BY-SA 4.0.

Sans-serif faces work well for headings, captions, children's books and modern nonfiction. For long-form body text in print, most designers still prefer a serif.

Commercial typefaces require a licence that covers embedding in PDFs and ebooks; check the foundry's licence before you publish.