Franklin Gothic

Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. Gothic was a contemporary term (now little-used except to describe period designs) meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.

From the Wikipedia article “Franklin Gothic”, licensed under CC BY-SA 4.0.

Sans-serif faces work well for headings, captions, children's books and modern nonfiction. For long-form body text in print, most designers still prefer a serif.

Commercial typefaces require a licence that covers embedding in PDFs and ebooks; check the foundry's licence before you publish.