Kennerley Old Style

Kennerley Old Style is a serif typeface designed by Frederic Goudy. Kennerley is a Venetian "old-style" serif design, with an organic structure loosely influenced by Italian and Dutch printing traditions of the Renaissance and early modern period and low stroke contrast giving a feeling of roundness and softness. It was named for New York publisher Mitchell Kennerley, who advanced Goudy money to complete the design. While Goudy had already designed 18 other typefaces, it was one of Goudy's most successful early designs in his own style. The regular or roman style was designed in 1911, the italic in 1918; bold styles followed in 1924. Goudy was a fine art printer and later a prolific typeface designer.

From the Wikipedia article “Kennerley Old Style”, licensed under CC BY-SA 4.0.

Serif typefaces like this are the traditional choice for book body text: the serifs guide the eye along the line in long passages. Set novels at 10.5–12 pt with 125–140% leading.

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