ITC Benguiat

ITC Benguiat is a decorative serif typeface designed by Ed Benguiat and released by the International Typeface Corporation (ITC) in 1977. The face is loosely based upon typefaces of the Art Nouveau period but is not considered an academic revival. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights. The original version of 1977 contained numerous nonstandard ligatures (such as AB, AE, AH, AK, AR, LA, SS, TT) and alternate shapes for some letters which were not carried into the digital version. The font family consists of 3 weights at 2 widths each, with complementary italic. It is also sold as 'Formal 832' by Bitstream.

From the Wikipedia article “ITC Benguiat”, licensed under CC BY-SA 4.0.

Sans-serif faces work well for headings, captions, children's books and modern nonfiction. For long-form body text in print, most designers still prefer a serif.

Commercial typefaces require a licence that covers embedding in PDFs and ebooks; check the foundry's licence before you publish.