Leaf & Spine

Typeface · Sans-serif

Ad Lib

Ad Lib is a display typeface designed in 1961 by Freeman Craw for American Type Founders.

About Ad Lib

Ad Lib is a display typeface designed in 1961 by Freeman Craw for American Type Founders. The typeface was allegedly inspired by Harold Adler's design for the 1958 film Bonjour Tristesse. Filmotype also designed a narrow variant, Filmotype Pioneer and a wider variant, Filmotype Moose. Originally released with two variants for many characters, the digital versions seen today offer only one variant.

From the Wikipedia article “Ad Lib (typeface)”, licensed under CC BY-SA 4.0.

Using Ad Lib in a book

Sans-serif faces work well for headings, captions, children's books and modern nonfiction. For long-form body text in print, most designers still prefer a serif.

Commercial typefaces require a licence that covers embedding in PDFs and ebooks; check the foundry's licence before you publish.

Sources & data

More sans-serif typefaces

Arial 1982 Comic Sans MS 1994 Gill Sans 1928 Univers 1957 Open Sans 2010 Consolas 2006 Franklin Gothic 1902 Source Sans 2012

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