Pelican Books

Pelican Books is a non-fiction imprint of Penguin Books founded by Allen Lane and V. K. Krishna Menon. It publishes inexpensive paperbacks of academic topics intended to reach a broader audience. The imprint originally operated from 1937 to 1984, and was relaunched in April 2014.

From the Wikipedia article “Pelican Books”, licensed under CC BY-SA 4.0.

An imprint is a brand inside a larger publishing house, often with its own editors and list. Imprints of large groups usually acquire through literary agents; read recent titles to see whether your book fits the list, then target agents who sell to it.