Avalon Books

Avalon Books (originally Bouregy & Curl) was a small New York-based book publishing imprint owned by Thomas Bouregy & Company. Established in 1950 by Thomas Bouregy, it would be run by his daughter, Ellen Bouregy Mickelsen, from 1995 to 2012 when it was sold to Amazon. Avalon was an important science fiction imprint in the 1950s and 60s; later its specialty was mystery and romance books. On June 4, 2012 it was announced that Amazon had purchased the imprint and its back-list of about 3,000 titles. Amazon said it would publish the books through the various imprints of Amazon Publishing.

From the Wikipedia article “Avalon Books”, licensed under CC BY-SA 4.0.

An imprint is a brand inside a larger publishing house, often with its own editors and list. Imprints of large groups usually acquire through literary agents; read recent titles to see whether your book fits the list, then target agents who sell to it.